BRANDING WITH A 1-2 PUNCH.

PEP! is a subscription-based hot sauce company that delivers new, exciting flavors to your door every month. 

Inspired by the punchy style of comic books, we created a vibrant visual system that uses bright colors, bold halftone patterns, and playful typography. This energetic brand identity reflects the zing of hot sauce in a lighthearted manner. This branding package includes the PEP! logo, sauce labels, custom boxes, recipe cards, website and product photography. Each box is designed to unfold into a collectible recipe card, making the packaging sustainable, reusable and interactive while building a unique recipe book for subscribers over time.